Launch Report

Last Updated Oct. 10, 2022

V1 Site Launched Sep 30, 2022
DNS Change Completed​

Friday Sept 30, 2022

DNS change made and propagation across desktop and mobile completed within 3 hours.

Google Submission​ Completed

Sunday Oct 20, 2022

 

Google / search engine submission completed and SEO checklist completed.

Google Accounts Verified

Monday Oct 10, 2022

Google ID and Tag Manager accounts and tracking verified.

Launched Checklist (Updated Oct. 10, 2022)

Task Completed to the Best Applicable Scenario

Task Not Applicable to Project

Company Logo

Company logo has been included at correct size and is not cut off on any sides

Company logo is linked to the homepage

Site Menus

Menu includes correct pages and any any hidden pages are correct shown in mobile navigation

Drop Down menu has been formatted in accordance with site design

Subpage menus have been formatted in accordance with site design and tested for functionality 

Footer (site map) navigation has been added as linked text or buttons and all links have been cross checked

Text / Copy

Final website copy has been signed off by client

All text has been placed in accordance with the master website copy document

All text formatting has been cross checked (consistent sizing and formatting), all Paragraph styles, Header, Page Title styles

Site Images

Images have been sized for web and duplicate files saved in the website > assets folder

Images are in the correct places, formatted and working on all devices

Non-used images deleted from Media folder assets

Parallax scrolling has been optimized per image as needed

Image animations have been added and consistently formatted across the site as needed

Site favicon has been created and implemented

Mobile Specific Items

Mobile menu has been formatted in accordance with site design

Any image or page elements that do not serve the mobile design have been hidden

Hide any overlay / opaque graphics not needed in the mobile design (often layered behind other objects)

All text is consistently formatted - paragraph, header, list

All subpage headers are sized and positioned exactly

All text boxes (paragraph and header) are aligned by X, Y coordinates across all pages

All image and graphic assets are aligned by X, Y coordinates accordingly

Site Forms

123 CONTACT / WIX: Forms are submitting data properly

123 CONTACT / WIX: Thank-you message or page displays after form is submitted

123 CONTACT / WIX: Form data is being emailed to a recipient and/or stored in a company database

Links & Social

Mobile menu has been formatted in accordance with site design

External links across web pages are working properly, and open in a new tab

Social media icons are linking properly

Feeds are working properly (RSS, news, social media)

Document links are set up and the current version of documents are loaded in the library and old versions have been deleted

Update database list links to reflect new live URL links

Update all social share image settings in SEO specific to pages or in generic site settings

Style Page

Set up and format style page (hidden page); www.vergentbio.com/style

All text has been placed in accordance with the master website copy document

All text formatting has been cross checked (consistent sizing and formatting), all Paragraph styles, Header, Page Title styles

Google

Create G4 Analytics property (if one does not already exist); G-7KDH6PM3KX

Set up Google tag Manager; GTM-PNKG8PK

Add G4 ID to Marketing Integrations

Add Google Tag to the Marketing Integrations

Update url to GID property if applicable

Test / submit sitemap; www.vergentbio.com/sitemap.xml

Verify traffic to analytics account

Verify traffic to GTM property

SEO — On and Off-page

Pages have unique page titles (fewer than 70 characters, includes keywords).

Pages have unique meta descriptions (fewer than 156 characters, includes keywords).

Spelling and grammar are correct in all metadata

Alt tags have been added to every image possible

Page URLs are correct and consistently reflect site information architecture

301 redirects are in place for all old URLs (redirecting old to new pages)